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SBD Global/April 10, 2014/Marketing and Sponsorship

Marketplace Roundup: Fashion Brand s.Oliver Teams Up With Boxer Wladimir Klitschko

German fashion company s.Oliver "has signed a sponsorship deal" with Ukrainian boxer Wladimir Klitschko. The heavyweight champion "will become an int'l brand ambassador of the company and feature its logo on his shorts and robe for the first time during the fight against Alex Leapai on April 26" (TEXTILWIRTSCHAFT, 4/8). ... Former Japanese professional tennis player turned business magnate Mitsuji Konoshita will "deliver a sponsorship package" with Japanese Davis Cupper and seasoned circuit player Matsui Toshihide. Toshihide, who is currently ranked 251st in doubles and 463rd in singles, "will make Cambodia his home away from his Osaka home" (PHNOM PENH POST, 4/9). ... Motorsports marketing agency JMI is now representing endurance racing world champion and nine-time 24 hours of Le Mans winner Tom Kristensen for his commercial interests (JMI). ... Glass provider AGC announced the apointment of retired Portuguese footballer Luís Figo as the ambassador of its official glass roof for player benches at the Brazil World Cup (AGC). ... Spanish Football League (LFP) execs traveled to Beijing on Wednesday to meet with Chinese businessmen as part of a collaboration between the LFP and China's Ministry of Commerce (MOFCOM). The meeting was attended by LFP President Javier Tebas and MOFCOM Int'l Chinese Association VP Xu Jing, who signed an agreement establishing the collaboration (LFP). ... Brazilian football club Esporte Clube Vitória has "inked a kit supply contract" with Puma. The four-year deal "will see Puma-designed and branded kits supplied" to the Brasileiro club via the German firm’s Filon Confecções subsidiary (SOCCEREX, 4/9). ... Compression manufacturer SKINS has extended its support of Australian Rugby Union side Qantas Wallabies until '17. The partnership, which began in '10, sees SKINS continue as the official compression garment of the Qantas Wallabies (ARU). ... Ambank Group will renew its Royal Selangor Golf Club Ambank Junior Amateur Open sponsorship "for a third straight year." This year’s event "will be held from April 22-24" (THE STAR, 4/9).
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