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Marketing and Sponsorship

Marketplace Roundup: FC Schalke Extends Deals With Local Banks Until 2018

Bundesliga club FC Schalke has extended its partnerships with local banks Volksbank Ruhr-Mitte and VR-Bank Westmünsterland. The two banks, which have been partners of the club since '03, extended their respective deals for another four years until June 30, 2018 (FC Schalke). ... Bundesliga club SC Freiburg has renewed its premium partnership with German theme park Europa Park for another two years. The park has been a partner of the club for 22 years and a premium partner for the last five (SC Freiburg). ... Ligue 1 side Olympique de Marseille "has signed a new sponsorship deal with Swiss watchmaker Rodania to become the club's official watch." The deal will run until '17 (SPORT, 4/8). ... Brazilian club Santos has "agreed a short-term shirt sponsorship deal" with canned fish brand Gomes da Costa. The company's logo "will appear on the back of the Santos shirt" during this month’s finals of the state championship, the Campeonato Paulista. It will also "appear on the players’ matchday shorts" in the game, which will be played against Ituano on April 13 (SOCCEREX, 4/8). ... Baked goods company Chipita has become an official partner of this year's Euroleague Final Four, making its 7DAYS brand the official snack of the May 16-18 event in Milan (Euroleague).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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