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SBD Global/April 9, 2014/Marketing and Sponsorship

David Beckham To Endorse Diageo's New Haig Club Scotch Whisky

Liquor company Diageo announced that David Beckham is "backing a new global brand called Haig Club Single Grain Scotch Whisky along with TV producer Simon Fuller," according to E.J. Schultz of AD AGE. The whisky was created by distiller House of Haig. Diageo declined to disclose financial terms but said the deal is a "global, multiyear partnership." A Diageo spokesperson said Beckham will "appear in some of the advertising but not all." Fuller is Beckham's manager (AD AGE, 4/8).
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