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SBD Global/April 9, 2014/Franchises

Port Adelaide Illustrates Success Of AFL's Equalization Debate, Hits 50,000 Members

Australian Football League club Port Adelaide "has emerged as a good example of a club prepared to diligently work to close the divide between the rich and poor as part of the AFL's equalisation debate," according to Jon Pierik of THE AGE. Less than two years ago, the Power "seemingly had no money, few supporters, was a mess at board level." However, the Power "has since undergone a metamorphosis" and, having announced on Tuesday it had more than 50,000 members for the first time, "could almost be considered a power club," something President David Koch and CEO Keith Thomas "aspired to when they took charge" in late '12. Only Collingwood (71,760), Richmond (62,826), Hawthorn (64,140), Essendon (54,537), West Coast Eagles (53,588) and cross-town rival Adelaide (53,026) "have more members." The Power, "still with significant debt" but hoping to be profitable within three years, has added 20,000 members since '10, including 1,000 since the Showdown at the Adelaide Oval against the Crows in round two this season (THE AGE, 4/8).
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