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SBD Global/April 8, 2014/People and Pop Culture
Published April 8, 2014
NEW BOSS AT BT: DELIA BUSHELL "will join BT as managing director of BT TV and Sport" after a short stint as Sky Italia CCO. Prior to that the 41-year-old was at Sky for more than a decade. Her last job was director of broadband and voice, "leading the company’s attack on the telecoms market from 2006 to 2011 and setting the scene for today’s fierce rivalry with BT" (London TELEGRAPH, 4/7). ... German pay-TV channel Sky Deutschland has appointed DANIEL HERLET "as manager of its sports marketing department." Herlet joined Sky in Jan. ’13. He will report directly to Team Leader JAN REIF (DWDL, 4/7). ... EPL side Newcastle have announced the appointment of LEE CHARNLEY as the club's new managing director. Owner MIKE ASHLEY "will formally join the board of directors." Charnley, the current football secretary at St. James' Park, takes up the role which was vacated last summer by DEREK LLAMBIAS. Ashley joins Charnley, who is expected to have a key role in player recruitment, and Finance Dir JOHN IRVING "on the board of directors" (SKY SPORTS, 4/7). ... Premiership Rugby announced the appointment of PAUL SHERRELL as head of partnerships. Sherrell is the former commercial director at Saracens and director at sponsorship & events agency RT Marketing. Premiership Rugby Commercial Dir DOMINIC HAYES said, "He will primarily be overseeing the management of current partners and the acquisition of new partners not just for Aviva Premiership but for the Premiership Rugby 7s and the World Club 7s" (Premiership Rugby). ... Int'l Canoeing Federation JOSÉ PERURENA has been voted president of the Int'l World Games Association "following a vote at the general annual meeting." Perurena was voted to IWGA president ahead of Int'l Lifesaving Federation Secretary General HARALD VERVAECKE, from Belgium (INSIDE THE GAMES, 4/7). ... 2014 Sochi Olympics President DMITRY CHERNYSHENKO said Monday that "he had landed a job as an advisor" for the 2018 PyeongChang Olympics. Chernyshenko will advise the IOC's coordinating commission for the Games, but he said that "he had no plans to work in sports long-term" (R-SPORT, 4/7). ... Serie A side Cagliari has confirmed that former coach IVO PULGA "has returned to lead the side until the end of the season." Pulga coached Cagliari during the '12-13 season before he and assistant DIEGO LOPEZ "swapped roles last July" (FOOTBALL ITALIA, 4/7).
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