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CBA's Professional League Finals Reach 162 Million People On CCTV In China

The Chinese Basketball Association's Professional League Finals was broadcast to 162 million people on CCTV and other regional networks in China. This is a 26% increase for the six games. The sixth game on March 30 was a 98-88 Beijing Ducks win over Xinjiang. Beijing is led by former NBA player Stephon Marbury. The final game reached 54 million people in China, with no less than 13 million tuned in at any given moment. The CBA Finals TV viewing figures for '14 are only slightly behind the Australian Open final won by China's Li Na. It also topped the Asian Football Championships and the NBA All-Star game (Infront).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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