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SBD Global/April 3, 2014/Marketing and Sponsorship

Ex-President Dieter Schneider Cancels Sponsorship Deal With 1860 Munich

Former 2nd Bundesliga side 1860 Munich President Dieter Schneider "has canceled his sponsorship deal with the club," according to ABENDZEITUNG MÜNCHEN. The club's beer partner, Hacker-Pschorr, "is also considering not extending its deal." Schneider, who "sold his stake in the club to investor Hasan Ismaik in '11 to save the team from bankruptcy," transferred around €200,000 ($275,000) annually as part of his sponsorship deal. Schneider "decided not to extend his sponsorship contract, which will expire at the end of the season." The brewery, which has been a partner of the club for decades and a premium partner since '04, currently pays a total of about €500,000 ($688,000) a year as part of its sponsorship. The two parties are currently in negotiations. However, the tendency "leans toward a split" (ABENDZEITUNG MÜNCHEN, 4/2)
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