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SBD Global/April 2, 2014/Marketing and Sponsorship

Nike Ad Starring Ronaldo, Neymar, Rooney Launches 'Risk Everything' Campaign

Nike on Tuesday launched the first part of its 2014 football campaign #riskeverything. The launch included the release of a commercial starring Real Madrid's Cristiano Ronaldo, Barcelona's Neymar and ManU's Wayne Rooney and shows their preparations for the World Cup. The commercial opens with Ronaldo on his way through an airport and later surrounded by fans clamoring to see him. Meanwhile, Rooney dresses in his hotel room as commentators mention that he has never scored for England in a World Cup. Neymar, who has recently started wearing the No. 10 shirt for Brazil, watches supporters from inside the team bus (Nike).
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