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SBD Global/April 2, 2014/Marketing and Sponsorship

Djurgården Renews Shirt Sponsorship Deal With Prioritet Finans Through '14

Swedish Allsvenskan club Djurgården "have renewed their sponsorship deal" with finance provider Prioritet Finans, according to SOCCEREX. Prioritet Finans’ logo "will appear on the front of the Stockholm club’s playing shirts" throughout the '14 season. Financial terms "were not released." The deal "includes an option to extend" to '16. In addition to shirt sponsorship, Prioritet Finans "will also receive in-stadia branding at Djurgården’s Tele2 Arena home ground." The firm "is also the front-of-shirt sponsor of Allsvenskan rival IFK Göteborg" (SOCCEREX, 4/1).
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