SBD Global/April 1, 2014/Marketing and Sponsorship

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  • Int'l Amateur Boxing Association In Talks With Agencies Over $1.6M Global PR Brief

    The Int'l Amateur Boxing Association (AIBA) "is in talks with agencies over a global PR brief" estimated to be worth nearly £1M ($1.6M) as it seeks to arrest the decline of the sport and become its "unifying force," according to John Owens of PR WEEK. AIBA "is historically responsible for overseeing amateur boxing but is attempting to expand into the professional arena." The PR brief, estimated by sources to be potentially worth around £900,000 ($1.5M), involves raising awareness of AIBA and its competitions amid what the tender document claims is "strong opposition from pro-boxing sanctioning bodies." The tender document claims that professional boxers have "little control over their destiny" and are left "heavily dependent on promoters." Agencies have been shortlisted for the work, which involves targeting key markets including the U.K., Mexico, the U.S. and Germany "and appealing to both boxing and combat sports fans as well as fans of sports more widely, with women a particular target" (PR WEEK, 3/31).

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  • England Fans 'Angry' At $150 Price Tag On Nike's World Cup Kit

    Nike, the FA unveiled England's new shirt for the World Cup finals on Monday.

    England's new shirt for the World Cup finals will cost £90 ($150), "prompting an angry response from supporters," according to the London TELEGRAPH. The white shirt launched Monday morning "as part of an all-white strip for the tournament in Brazil has been made by Nike." The revelation that the shirt alone would cost £90 in adult sizes "drew an angry response on social media sites" Monday morning. Nike will sell a separate shirt -- branded as a "stadium shirt" -- for £60 ($100), but "this will not be a replica of the players' kit" (TELEGRAPH, 3/31). In London, Sam Cunningham reported it was only last May that the previous home kit was released. It has been worn just seven times. The red away kit, released last June, "has had just two airings." England Supporters Club member Mark Perryman said, "They certainly don’t help themselves the fact two new shirts were introduced well before the 18 months.They seem to have broken that rule. I thought it was a legal requirement." Perryman added, "At the end of the day people will vote with their chests. If England are doing well, people will buy it. If they lose to Italy in the World Cup it will drop to a fraction of that £90 price" (DAILY MAIL, 3/31).

    Print | Tags: Marketing and Sponsorship, United Kingdom
  • Basketball Club Hamburg Towers Signs Marketing Cooperation With UFA Sports

  • Real Madrid's Cristiano Ronaldo's New App To Add To His Growing Marketing Presence In Asia

    The Spanish Football League (LFP) is "fighting to open a path into Asia," according to José Félix Díaz of EL CONFIDENCIAL. Real Madrid and Barcelona "are capturing attention, but it is Cristiano Ronaldo who is in the center" of the news and the media -- "CR7 is a true advertising goldmine." The latest agreement, through which Ronaldo will earn €1M ($1.4M), "with the possibility of doubling this quantity," consists of Ronaldo recording a monthly video about his understanding of football and how he trains. The images "will be distributed through an app for mobile and tablet devices." This agreement "will join his recently finalized role as an ambassador for Emirates," in addition to endorsement deals he has in Asia with Toyota, Kentucky Fried Chicken and Herbalife. In "emerging Asian countries, Ronaldo is an idol and a money-making machine" (EL CONFIDENCIAL, 3/31).

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  • Marketplace Roundup: Karlsruher SC Extends Main Sponsorship Deal With Klaiber

    Second Bundesliga club Karlsruher SC has extended its main sponsorship deal with weather protection company Klaiber for another year. The company's logo will continue to be featured on the front of the jerseys. Klaiber has been the club's main sponsor since '10. The deal was brokered by sports marketing agency Sportfive and is valid for the 2nd Bundesliga and Bundesliga (Karlsruher SC). ... Second Bundesliga club FC Cologne "will feature the logo of tourism agency DER Touristik on its jerseys instead of regular shirt sponsor REWE." Germany's second largest tourism provider "has been a part of the REWE Group for a about a year and to celebrate the anniversary the company's logo will appear on the jersey's front during Saturday's home game against Arminia Bielefeld" (EXPRESS, 3/31).

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