La Liga Espanyol Rescinding Power8 Deal BHP Fine Rings Bell On Corporate Sponsorship F1 Faces Call To End Alcohol Sponsorship Marketplace Roundup Omega Renews With Team New Zealand FIFA Sponsors Express Qatar Concern Study Reveals Growing Naming Rights Trend Havas Media Group Agencies Merge Marketplace Roundup Sony Renews Champions League Backing
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/March 31, 2014/Marketing and Sponsorship
Report Claims Manchester United Won't Sell Naming Rights To Old Trafford
Published March 31, 2014
KIT SUPPLIER: In London, Jason Burt reported ManU "could have more than one official kit supplier once their deal with Nike runs out next year." ManU is "considering a revolutionary new approach and are talking to retailers and fashion brands as well as the usual kit suppliers." ManU is "examining how deals are structured" in the NFL -- and one suggestion has been "to offer three types of shirts to supporters depending on price." The club could sell "match jerseys" -- more expensive -- as worn by the players in addition to the standard replica shirt. The club might also "market a cheaper version of the shirt which would still be an official kit and which would be sold more widely in supermarkets, for example" (TELEGRAPH, 3/29).