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SBD Global/March 31, 2014/Marketing and Sponsorship
Report Claims Manchester United Won't Sell Naming Rights To Old Trafford
Published March 31, 2014
KIT SUPPLIER: In London, Jason Burt reported ManU "could have more than one official kit supplier once their deal with Nike runs out next year." ManU is "considering a revolutionary new approach and are talking to retailers and fashion brands as well as the usual kit suppliers." ManU is "examining how deals are structured" in the NFL -- and one suggestion has been "to offer three types of shirts to supporters depending on price." The club could sell "match jerseys" -- more expensive -- as worn by the players in addition to the standard replica shirt. The club might also "market a cheaper version of the shirt which would still be an official kit and which would be sold more widely in supermarkets, for example" (TELEGRAPH, 3/29).