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SBD Global/March 28, 2014/Media
Sky Bundesliga Broadcasts Draw High Ratings On Tuesday; 3rd League Scores On MDR
Published March 28, 2014
LOWER DIVISION: QUOTENMETER's Christopher Schmitt reported German regional public broadcaster MDR "obtained satisfying ratings for its 3rd League game broadcast between RB Leipzig and FC Heidenheim." The first half of the game attracted 610,000 viewers and had a market share of 1.9%. In the target demographic, the first half obtained a market share of 0.8%. In the second half, the viewership increased to 740,000. The 1-1 draw obtained market shares of 2.6% and 1.7%, respectively, during the second half (QUOTENMETER, 3/27).