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Marketing and Sponsorship

Marketplace Roundup: AFL Side West Coast Eagles Partner With Infinite Energy

Australian Football League side West Coast Eagles announced a partnership with Infinite Energy. Infinite Energy will have a visible presence at Patersons Stadium, including on the LED signage on the boundary, on the video scoreboard, in the Bill Walker Room and around Eagles Fan Zone (West Coast Eagles). ... UEFA appointed VERO Communications "to help develop and support" its int'l communications activities. VERO "will provide strategic communications support" on a range of issues and the promotion of major milestones in the European football calendar (WORLD FOOTBALL INSIDER, 3/27). ... Tata Sons and Tata Motors, who have long been sponsoring Indian driver Narain Karthikeyan, on Thursday "announced their support to India's ace racer for his maiden participation in the Japanese championship Super Formula 2014." Karthikeyan "will be driving for Team Impul Hoshino Racing." The series comprising eight rounds, seven in Japan and one in South Korea, "will begin on April 13 at Suzuka circuit and conclude at the same place on November 9" (PTI, 3/27). ... The Portuguese Football Federation (FPF) on Thursday announced that the national team "will change the colors of its alternate uniform ahead of this summer's World Cup." Portugal's secondary uniforms will feature white shirts and blue shorts (EFE, 3/27). ... Dorna Sports announced that Italian commercial vehicle manufacturer IVECO will remain its MotoGP trucks and commercial vehicles supplier for '14. IVECO will provide Dorna with a total of 13 trucks and vans to haul all the necessary equipment around the globe to organize and broadcast the motorcycle-racing spectacle. IVECO branding will be present in numerous corners on the track throughout the Grand Prix calendar (MotoGP).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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