Wanda, Providence Weigh Infront Bids Coca-Cola Lashes FIFA Over Corruption Real Madrid To Head Down Under Tour De France In Need Of Sponsor AFE President Talks LFP Finances Etihad Airways Extends F1 Deal Lewis Hamilton In For Windfall JBS Looks To Build On CR7 Success Marketplace Roundup Czech FA Chief Sets Up Succession Plan
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/March 24, 2014/Marketing and Sponsorship
Barcelona President Speaks Out Against Beats By Dre Commercial Starring Cesc Fabregas
Published March 24, 2014
CLÁSICO BROADCAST: In Madrid, J.F. Maldonado reported ahead of Sunday's Barcelona-Real Madrid match, Canal+, which had the exclusive rights to the broadcast in Spain, was scheduled to use 28 cameras for the broadcast, "including 'Superslow' and high-speed cameras and one elevated camera traveling 70 meters alongside the pitch." Victor Santamaria of Canal+ said, "We are going to move one camera which in theory does not move during a game. This will make the image that accompanies the game move as it does in video games" (AS, 3/23). In Barcelona, Esther Blasco reported Mediapro, which broadcast Barcelona's 4-3 win outside Spain, "used 300 employees and 22 cameras for the broadcast." One of its "new additions was the use of 4K (Ultra HD) technology." A total of 700 journalists and 200 outlets from five continents "were credentialed for the match" (SPORT, 3/23).