SBD Global/March 21, 2014/Media

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  • German Pay-TV Channel Sport1 US Acquires MLB Media Rights Through '16

    Germany's Sport1 will broadcast 60 regular-season MLB games this season.

    German pay-TV channel Sport1 US has secured MLB media rights through '16. The dedicated U.S. sports channel will show a minimum of 60 games per season starting with Saturday's season opener between the L.A. Dodgers and the Arizona Diamondbacks from Sydney. Besides regular season games, Sport1 US will also show the MLB All-Star Game in July, as well as MLB postseason and World Series games in September and October. Sport1 US acquired platform-neutral media rights for Germany, Austria and Switzerland from MLB for three seasons. Sport1 Managing Dir Olaf Schröder said, "Sport1 US has gotten the TV triple: With Major League Baseball, we now offer all U.S. sports fans in the German speaking region the three big U.S. leagues live -- on-top of the NFL and NBA." MLB Senior VP/Int'l Operations Paul Archey said, "This new deal with Sport1 US is evidence of the growing excitement for Major League Baseball in Europe" (Sport1 US). SBD Global reached out to Sport1 for additional information on the deal, but Sport1 spokesperson Michael Röhrig declined the request. Röhrig said, "I’m afraid I can’t provide you with additional information as we won’t announce financial details" (HJ Mai, SBD Global).

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  • Eurosport Signs Tour De France Champion Greg LeMond As Global Ambassador

    Eurosport has further reinforced its position as the "Home of
    Cycling" with the signing of a new global ambassador.
    Cycling legend Greg LeMond joins Eurosport's on-air 2014 line-up to provide live on-site analysis at Paris-Roubaix, Giro d'Italia and the Tour de France across the channel's 54
    European markets in an exclusive preview and review show entitled "LeMond on Tour".
    He will also feature in a new monthly show "LeMond of Cycling" which broadcasts its first episode on Wednesday 9 April previewing and reviewing the Grand Tour races of 2014.
    LeMond won his most famous Tour de France victory exactly 25 years ago in 1989, the same year Eurosport was launched bringing added resonance to the company's 25th year anniversary activities, in which he will play a part as a channel ambassador.
    The American joins Eurosport's other global ambassadors already working with its lead sports, such as seven-time Grand Slam winner Mats Wilander in tennis, 100m Olympic Champion Maurice Greene in athletics and triple Olympic swimming champion Pieter van den Hoogenband and Didier Cuche, Alpine Skiing World Champion. - See more at: http://www.noodls.com/view/9F7A51ABF1155F8FA58120F39F361D6ECF86B0D7?9080xxx1395309973#sthash.jDAAzBKU.dpuf
    Eurosport has further reinforced its position as the "Home of
    Cycling" with the signing of a new global ambassador.
    Cycling legend Greg LeMond joins Eurosport's on-air 2014 line-up to provide live on-site analysis at Paris-Roubaix, Giro d'Italia and the Tour de France across the channel's 54
    European markets in an exclusive preview and review show entitled "LeMond on Tour".
    He will also feature in a new monthly show "LeMond of Cycling" which broadcasts its first episode on Wednesday 9 April previewing and reviewing the Grand Tour races of 2014.
    LeMond won his most famous Tour de France victory exactly 25 years ago in 1989, the same year Eurosport was launched bringing added resonance to the company's 25th year anniversary activities, in which he will play a part as a channel ambassador.
    The American joins Eurosport's other global ambassadors already working with its lead sports, such as seven-time Grand Slam winner Mats Wilander in tennis, 100m Olympic Champion Maurice Greene in athletics and triple Olympic swimming champion Pieter van den Hoogenband and Didier Cuche, Alpine Skiing World Champion. - See more at: http://www.noodls.com/view/9F7A51ABF1155F8FA58120F39F361D6ECF86B0D7?9080xxx1395309973#sthash.jDAAzBKU.dpuf
    Eurosport signed former cyclist Greg LeMond as a new global ambassador. LeMond joins Eurosport's on-air 2014 lineup to provide live on-site analysis at Paris-Roubaix, Giro d'Italia and the Tour de France across the channel's 54 European markets in an exclusive preview and reviewing the Grand Tour races of '14. The American joins Eurosport's other global ambassadors already working with its lead sports, such as seven-time Grand Slam winner Mats Wilander in tennis, 100m Olympic champion Maurice Greene in athletics, triple Olympic swimming champion Peter van den Hoogenband and Alpine skiing world champion Didier Cuche (Eurosport).

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  • Global Eagle Entertainment Announces Deal With UEFA To Show Matches On Cruise Ships

    Satellite-based inflight WiFi and device-based entertainment provider Global Eagle Entertainment announced a new partnership to show UEFA Champions League and UEFA Europa League tournament matches on cruise ships. Global Eagle will distribute UEFA games to cruise ships on the premium satellite TV channel PrimeTelly, which along with channels Prime US and Engage, is delivered over MTN Communication's worldwide satellite network through Media Orbit Networks. For PrimeTelly, the partnership provides a new level of premium sports content to the channel line-up (Global Eagle). 

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  • ZDF Scores Wednesday's Top Rating For Champions League Game Broadcast

    German public broadcaster ZDF "recorded Wednesday's top ratings for its broadcast of the Champions League game between Borussia Dortmund and Zenit St. Petersburg," according to Uwe Mantel of DWDL. An average of 7.22 million viewers tuned in to watch the game starting at 8:45pm. In the target demographic 14-49, Zenit's 2-1 victory attracted 2.21 million viewers and had a 18% market share. After the game, ZDF obtained a market share of 19% for its summaries of the other round of 16 Champions League games (DWDL, 3/20).

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  • Media Notes: Spanish TV Station Telecinco Announces It Will Carry MotoGP Through '16

    MotoGP "will continue to be seen" on Spanish TV station Telecinco through '16. Broadcaster Mediaset España announced that its "mixed package, with all races live on Fusión TV, and some races live and delayed on Telecinco," will be offered through '16. Mediaset said that in '15, it will "carry eight MotoGP races live, and in '16, it will offer live broadcasts of the four races held in Spain" (AS, 3/20). ... Spanish TV channel TVE's broadcast of the Copa del Rey finals on April 16 will be available to viewers in both Spanish and Catalan. The match, which will be played between Real Madrid and Barcelona, will take place at the Mestalla stadium in Valencia at 9:30pm (LIBERTAD DIGITAL, 3/19).

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