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Marketing and Sponsorship

Marketplace Roundup: A-League Central Coast Extends Deal With Tibet Spring 5100 Water

A-League Central Coast Mariners announced that Tibet Spring 5100 Water will become its front-of-shirt sponsor for the remainder of the 2014 AFC Champions League Group Stage. Tibet Spring 5100 Water's association with Central Coast began during last season's AFC Champions League knockout phase (Central Coast). ... Australian Football League club Essendon has partnered with the Bully Zero Australia Foundation. Essendon will support the National Day of Action Against Bullying and Violence on Friday (Essendon FC). ... A-League club Sydney FC has signed a three-year partnership with New South Wales housing firm Beechwood Homes, which will become the club's sleeve sponsor beginning next season. Beechwood Homes is upgrading its current sponsorship with the club which began at the start of the '13-14 season (Sydney FC). ... Belgian side RSC Anderlecht has "renewed their primary sponsorship deals with BNP Paribas Fortis and Belgacom until 2017" (SOCCEREX, 3/18). ... German 3rd League football club Hansa Rostock has extended its partnership with real estate group WG Union for another year. WG Union has been a partner of the club since '10. The deal was brokered by sports marketing agency Infront Sports & Media (Hansa Rostock).

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Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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