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Marketing and Sponsorship

English Premier League Side Stoke City Ends Four-Year Kit Deal With Adidas

EPL side Stoke City is ending its four-year deal with adidas as its "official kit supplier," according to the STOKE SENTINEL. The club "is not yet revealing the identity" of its new supplier from next season onward. The deal to sever its ties with adidas means "a huge clearance sale of existing stock will take place at the Britannia between March 27-30, taking in the home game against Hull City" (STOKE SENTINEL, 3/18). Stoke CEO Tony Scholes said, "Our partnership with adidas has been successful for both parties during some exciting times at the club which has included an FA Cup final and Europa qualification. We would like to thank them for their support over the past four years and wish them every success for the future" (THE DRUM, 3/18).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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