Menu
Leagues and Governing Bodies

Success Of MLB Series In Australia Could Entice NFL, NBA To Bring Games Down Under

MLB believes that the "groundbreaking games at the Sydney Cricket Ground this weekend could pave the way for the NBA and NFL to schedule regular-season fixtures in Australia," according to Michael Chammas of the SYDNEY MORNING HERALD. MLB Senior VP/Int'l Operations Paul Archey is "adamant the United States' major sporting bodies will be keeping a close eye on the success of this weekend's venture down under as part of a global search for the next region they can grow their game." He said, "They'll look at it and see 80,000 people attending games here on Saturday and Sunday and see that it works." But Archey "insists the ratings back home won't be a factor in determining the success" of MLB's decision to start the season in Sydney. He said, "We don't play these games for the reaction back home, otherwise we wouldn't do it. The success of it will be judged by the impact here and the exposure for the game. Does it give baseball a boost? Does it energize some potential business partners? Does it energize a fan base by introducing them to the game?" Archey: "We definitely hope to be coming back. We wouldn't be coming here and playing this if we thought we were never coming back" (SMH, 3/18).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/18/Leagues-and-Governing-Bodies/MLB-Australia.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/18/Leagues-and-Governing-Bodies/MLB-Australia.aspx

CLOSE