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SBD Global/March 14, 2014/Marketing and Sponsorship

Marketplace Roundup: China Southern Airlines Signs With AFL Club Melbourne

Australian Football League club Melbourne announced China Southern Airlines as its new platinum-plus partner in '14. The world's fourth largest airline will become the cub's second-highest commercial partner. The deal includes brand presence on the club's media backdrop, scroll and parapet signage at Melbourne Cricket Ground, website adverts and match day activations. Discussions began in '10 when Melbourne played Brisbane in the Shanghai Showdown as part of the World Expo (Melbourne). ... Triple J Enterprises will sponsor the Guam FA. Triple J's sponsorship will continue until the end of '15 and "includes the official vehicle of GFA, a 2014 Ford Mustang and naming rights for the Robbie Webber Youth Soccer League" (KUAM, 3/12). ... Aegon has appointed RPMC "to deliver its corporate hospitality at a number of tennis events," including Wimbledon and the Barclays ATP World Tour Finals at London's O2. RPMC will also support Aegon’s corporate hospitality and ticket management for the home Davis Cup and Federation Cup matches, The Aegon Championships at The Queen’s Club in London, The Aegon Classic in Birmingham and The Aegon Int'l in Eastbourne (CIT MAGAZINE, 3/12). ... The Marussia F1 Team has extended its partnership with Armin Strom, which will remain its official timing partner for the fourth straight year. Armin Strom's logo will continue to be on the MR03 race car, the team's trackside environment and on Max Chilton's racesuit (Marussia F1).
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