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SBD Global/March 14, 2014/Marketing and Sponsorship

Medical Insurance Firm IMQ Becomes ACB Bilbao Basket's Principal Sponsor Through '18

Medical insurance firm IMQ will be the new principal sponsor of Spanish Basketball League (ACB) side Bilbao Basket through the '17-18 season, according to EL CORREO. Bilbao Basket will debut its new shirts featuring IMQ's logo on March 23 against Real Madrid. The agreement "will mean a ball of oxygen for the club's battered coffers and will allow Bilbao to, among other things, make payments to players, coaches and team employees." In addition to "providing the financial flexibility to finish the season, the deal will create a buffer of stability" for the next four years (EL CORREO, 3/13).
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