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SBD Global/March 13, 2014/Media
Sky's Champions League Games Broadcasts Obtain High Ratings On Tuesday
Published March 13, 2014
CHELTENHAM RATINGS FALL: In London, Chris Cook reported U.K.'s Channel 4 Racing "experienced a disappointing start to the 2014 Cheltenham Festival," scoring an average audience of just 586,000 on day one, a drop of 28% on last year. The broadcaster "was determined to set the figure in context, noting that total TV viewership on the afternoon was 20% less than last year" (GUARDIAN, 3/12).