Marketing and Sponsorship

Ford Slams Brakes On Champions League Sponsorship After 21 Years

3.11.2014

U.S. automaker Ford will end its 21-year sponsorship with the Champions League after the final in Lisbon, Portugal in May, UEFA announced. The partnership dates back to the '92-93 season, and saw the launch of several new Ford models, including the new Ford Mustang, to be unveiled in Lisbon (UEFA). REUTERS' Keith Weir reported Ford and other car companies "have been faced with a shrinking market in Europe in recent years because of the impact of the financial crisis." Ford Europe President Stephan Odell said, "Now is the right time for Ford to move in a new direction as we accelerate new product launches in Europe, with more than 25 new vehicles coming over the next five years." Brewer Heineken last year renewed its Champions League sponsorship in a deal that runs until '18 (REUTERS, 3/10).

NEXT Adidas, Nike Set To Battle For Global Football Market In World Cup Year

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 17, 2024

May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/11/Marketing-and-Sponsorship/Ford-CL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/11/Marketing-and-Sponsorship/Ford-CL.aspx