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Marketing and Sponsorship

McLaren Group CEO Says F1 Team To Start 2014 Season Without Title Sponsor

McLaren Group CEO Ron Dennis said that "McLaren will start the Formula One season without a title sponsor but still expect to have one this year," according to Alan Baldwin of REUTERS. McLaren was sponsored by mobile telecom company Vodafone "until the end of last year." It "had planned to reveal a...

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SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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