Chelsea Manager Jose Mourinho Teams Up With Yahoo Ahead Of World Cup

Chelsea Manager Jose Mourinho "has signed up as Yahoo's global football ambassador ahead of the 2014 FIFA World Cup," according to Maisie McCabe of MARKETING MAGAZINE. As part of his role as football ambassador Mourinho "will provide analysis on the tournament for Yahoo." He "will also develop exclusive behind-the-scenes content on his own Tumblr page." It is the first time Mourinho "has done any form of social media." Yahoo VP of Int'l Marketing Robert Bridge said, "It's a strategic partnership, using our own platform to drive digital engagement, creating emotional connections between Yahoo and people's offline interests" (MARKETING MAGAZINE, 3/6).