Menu
Marketing and Sponsorship

Marketplace Roundup: Pirelli To Sponsor Spanish, Hungarian Grands Prix

Pirelli "is to become the title sponsor for both the Spanish Grand Prix and the Hungarian Grand Prix in 2014." The Italian firm, sole supplier for the F1 World Championship, "will lend its support to both European rounds and will be known as the Gran Premio de Espana Pirelli (Spain) and the Pirelli Magyar Nagydij (Hungary)" (CRASH, 3/5). ... Czech automobile manufacturer ŠKODA has extended its sponsorship as official vehicle partner of the Tour de France through '18, as brokered by French marketing company ASO. The deal includes nine other races, including the Tour of Spain (Vuelta), which the company has sponsored since '11 (ŠKODA). ... Pro 12 rugby side Connacht Rugby announced a new three-year partnership with Irish firm Murray Timber Group beginning this summer. The Murray Timber Group logo will appear on Connacht Rugby playing shirts (Connacht Rugby). ... The South African FA announced that the Motsepe Foundation would sponsor the SAFA Second Division League for the next five years. The league will now be known as the ABC Motsepe League and will carry a first prize of R1-M ($93,000) to the winning team, of which R200,000 ($18,700) will be used for development purposes. The runner-up prize will be R500,000 ($46,700), of which R100,000 ($9,300) will be used for development purposes. The partnership will also explore ways to develop administration at all levels to establish sound management of the league and improve football administration in the country (SAFA).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/06/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/03/06/Marketing-and-Sponsorship/Notes.aspx

CLOSE