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SBD Global/March 3, 2014/Events and Attractions
FIFA Secretary General Says World Cup Stadium Delays Are Creating Problems
Published March 3, 2014
SAO PAULO STADIUM UPDATE: The AP reported the Sao Paulo stadium "which hosts the opening match of the World Cup will not be finished until less than four weeks before Brazil plays Croatia on June 12." FIFA had "hoped to get the Itaquerao stadium in mid-April, following delays when a crane collapsed in November killing two workers" (AP, 3/2).
SAKE, SHOCHU MARKETING: KYODO reported Tokyo-based liquor distributor Hasegawasaketen Inc. is "planning to hold events at the World Cup" to increase "overseas sales of sake and 'shochu' (distilled spirits) during the soccer extravaganza." The distributor said that it will "organize events in Sao Paulo that month to get foreigners more acquainted with Japan's rice wine, shochu and food culture" (KYODO, 3/2).