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SBD Global/February 27, 2014/Marketing and Sponsorship

NASCAR Extends With OCESA, Partners With Autodromo Dell’Umbria Of Magione

NASCAR and OCESA have reached a 10-year landmark agreement for the Mexico-based Toyota Series to continue to operate under the NASCAR banner through the '23 season. The NASCAR Mexico Toyota Series traditionally runs a 15-race schedule, and for the second year in a row will kick off the season at Phoenix Int'l Raceway. Deportes Telemundo will air NASCAR Mexico Toyota Series’ Toyota 120 live on mun2, a first for NASCAR and the Mexico-based series. The '14 season will mark the 11th overall for the NASCAR Mexico Toyota Series, which has been a NASCAR-sanctioned series since '07. Official sponsors have grown from 19 in '07 to 37 last year, while the series averages 34 cars a race (NASCAR).

MAGIONE WEEKEND: NASCAR Whelen Euro Series and the Autodromo dell’Umbria of Magione signed a partnership. Located in the heart of the Italian peninsula -- near Rome and Florence, but easily reached from Milan, Turin or Naples -- Magione is built as a true Roman arena. The 2.507km long circuit, consisting of 11 curves, allows spectators to see almost the entire track. The Magione weekend will play a key role in the NASCAR Whelen Euro Series season, thanks to the doubled points awarded for the semifinals (NASCAR).
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