Liga MX Chivas Leads North, South American Clubs In '13 Revenue With $625M

Sports marketing agency Euromericas' study of the revenue made in '13 by North and South American clubs revealed that Liga MX Chivas finished No. 1 with $625M, according to SPORT. The revenue figures are "based on sponsorship, brand value, teams’ players’ total value and revenue from TV, tickets and concession sales, among other factors." Of the top 10 clubs, Brazil leads the way with five, followed by three from Liga MX and one apiece from U.S.-based Major League Soccer and the Argentine first division. The list "is marked by the dominance of Brazil due to the success the Brazilian league has had retaining its top players, something supported by a pool of private businesses that support this effort." For "its part, Liga MX's improving finances are notable, thanks to an influx of Asian capital and the influence of Carlos Slim, as well as the league's sponsorship money from Spanish bank BBVA." The study highlights "the rise of football in the U.S." and the "regression of Argentine football, which is represented by one club, Boca Juniors, in fifth." (SPORT, 2/24).