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SBD Global/February 25, 2014/Media

Gold Medal Hockey Game Draws High Ratings On Sport1, ARD; N-TV Scores With Euro '16

German sports network Sport1 "has obtained high ratings for its broadcast of the Olympics Gold Medal hockey match between Canada and Sweden," according to Alexander Krei of DWDL. A total of 380,000 tuned in to watch the game on Sunday afternoon. In the target demographic 14-49, Sport1 obtained a 3.6% market share for its hockey broadcast. Ahead of the hockey match, Sport1 attracted an average of 910,000 viewers to its football talk show "Doppelpass," which started at 11am. The show obtained a 6.3% market share in the target demographic. In addition, German public broadcaster ARD, which also aired the hockey game, attracted an average of 2.65 million viewers to its coverage of Canada's 3-0 win. The number equaled an 18.4% market share. ARD's coverage of the four-man bobsled competition, which aired ahead of the hockey match, was watched by 3.21 million viewers and had a 24.3% share on Sunday morning.

EURO DRAW: German news channel n-tv, which aired the Euro 2016 qualifying draw, attracted an average of 140,000 viewers starting at 11:45am. The number translated into a market share of 1%. In the target demographic, n-tv obtained a 1.8% market share (DWDL, 2/24).
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