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SBD Global/February 19, 2014/Marketing and Sponsorship

Real Estate Franchise ERA Signs On As French League Cup Sponsor

The French arm of int'l real estate agent franchise ERA "has signed on" to sponsor the French League Cup, according to SOCCEREX. The new deal, "contractual details of which have not been released, will kick in at the final of this year’s competition." ERA "will have its logo at French League Cup games and on all French League Cup communication put out by the Ligue de Football Professionel, which sanctions the tournament." The French Ligue Cup is the only French football competition that "is available in its entirety on free-to-air platforms, primarily through France Television’s suite of channels." ERA "joins La Poste and Uhlsport as an official partner of the competition" (SOCCEREX, 2/18).
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