Sky Scores High Ratings With Bundesliga Broadcasts; Olympic Hockey Draws On Sport1

German pay-TV channel Sky "recorded top ratings for its Bundesliga broadcasts on Saturday despite competition from the Sochi Games," according to Alexander Krei of DWDL. A total of 1.43 million viewers tuned in to Sky's simulcast or one of its individual game feeds starting at 3:30pm. In the target demographic 14-49, Sky's broadcast obtained a market share of 13.9%. Saturday's match of the day between Leverkusen and Schalke, which aired at 6:30pm, attracted 720,000 viewers and had a 4.9% market share in the target demographic.

OLYMPIC HOCKEY: DWDL's Krei also reported German sports network Sport1 "attracted 270,000 viewers to its live broadcast of the men's Olympic hockey game between Russia and Slovakia on Sunday afternoon." The number translated into a market share of 1.6% and 1.9% in the target demographic. The game between Finland and Canada, which aired later during the day, was watched by 220,000 viewers and had a 0.8% share (DWDL, 2/17).