Barcelona Becomes First Sports Club With More Than 100 Million Social Media Followers

Barcelona is the first sports club in the world to reach more than 100 million social media followers. The club gains about 100,000 new followers a day on more than 30 different official channels on Facebook, Twitter, Instagram, YouTube, Google+ and Tencent Weibo. Barcelona New Technologies Dir Didac Lee said that the club welcomes a new follower to its social networks every second. Barcelona’s Facebook page is one of the 25 most popular in the world after recently passing the 50-million mark. Of the club’s 100 million social media followers, Facebook has 64.2% of the total and is followed by Twitter (22.3%), Google+ (7.7%), Tencent Weibo (3.2%), Instagram (1.5%) and YouTube (1.2%) (FC Barcelona).