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SBD Global/February 14, 2014/Marketing and Sponsorship

Property Company OUE Limited Named Title Sponsor Of Singapore Badminton Open

Property company OUE Ltd. "is the new title sponsor for this year's Singapore Badminton Open" to be staged from April 8-13, according to Patwant Singh of CHANNEL NEWS ASIA. The company "inked a one-year deal, worth a six-figure sum, with the Singapore Badminton Association." The partnership "was unveiled in a ceremony" attended by SBA President Lee Yi Shyan and OUE Chair Stephen Riady. Prize money for the event "has increased" from S$250,000 ($198,000) to S$300,000 ($237,000) (CHANNEL NEWS ASIA, 2/13).
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