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SBD Global/February 12, 2014/Marketing and Sponsorship

Stanislas Wawrinka Signs Deal With Subaru Two Weeks After Winning Australian Open

Australian Open champion Stanislas Wawrinka "signed an endorsement deal with carmaker Subaru, two weeks after winning his first tennis Grand Slam," according to Ben Priechenfried of BLOOMBERG. Wawrinka's management firm said that the 28-year-old "had been in negotiations with the company for months." Neither the length nor the value of the agreement "were revealed in the statement." Wawrinka "moved up to third in the men’s rankings following his Jan. 26 victory in Melbourne" (BLOOMBERG, 2/10).
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