Menu
Olympics

Russian TV Airs Olympic Rings Without Miscue During Sochi Opening Ceremony

Russian state TV aired footage on Friday of "five floating snowflakes turning into the Olympic rings and bursting into pyrotechnics" at the Sochi Games Opening Ceremony, according to Nataliya Vasilyeva of the AP. Problem is, "that didn’t happen." The Opening Ceremony "hit a bump when only four of the five rings materialized in a wintry opening scene." But "everything worked fine for viewers" of Russian host broadcaster Rossiya 1. As the fifth ring "got stuck, Rossiya cut away to rehearsal footage." All five rings "came together, and the fireworks exploded on cue." Sochi IOC Coordination Commission Chair Jean-Claude Killy said, "It didn’t show on television, thank God." Producers "confirmed the switch, saying it was important to preserve the imagery of the Olympic symbols" (AP, 2/8).

ON THE DEFENSIVE
: The AP reported the recorded images showed "all five rings joining together and fireworks exploding." IOC spokesperson Mark Adams said, "Some people decided to take some other footage and some not. It's a very technical Olympic ceremony, very well organized. But the show itself was a fantastic one. I don't see what the problem is, to be honest." IOC and Sochi officials also "defended Irina Rodnina," the three-time figure skating Gold Medalist who "lit the cauldron with hockey great Vladislav Tretiak at the close of the torch relay." A tweet of Rodnina's from last year drew "new attention on social media on Friday." The image "superimposed an image of a banana in front of a picture of Obama and wife Michelle." Sochi 2014 Organizing Committee President Dmitry Chernyshenko said that Rodnina "is one of the most respected" Olympic athletes in the world. Chernyshenko: "I want to stress that Olympics is not about politics. Any political talks and discussions are inappropriate for the Olympic Games" (AP, 2/8).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/10/Olympics/Olympic-Flames.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/02/10/Olympics/Olympic-Flames.aspx

CLOSE