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SBD Global/February 10, 2014/Marketing and Sponsorship
Chinese Super League Side Guangzhou Evergrande Announces Nissan Sponsorship Deal
Published February 10, 2014
NEW KID: WILD EAST FOOTBALL's Cameron Wilson wrote Evergrande "has become the first Chinese club to sign a player on active international duty with a major European footballing power" with the capture of Italian footballer Alessandro Diamanti for €6.9M ($9.4M) from Serie A side Bologna. In "what is another coup" for the CSL, Evergrande has replaced the outgoing Dario Conca, twice Brazilian League player of the year, by signing a current Italy int'l in the shape of Diamanti, who has 17 caps for his country. According to Italian media reports, current Italy coach Cesare Prandelli "assured Diamanti that moving to the CSL would not affect the 30-year-old’s chances of being called up to the Italian squad for the World Cup in Brazil this summer" (WILD EAST FOOTBALL, 2/8).