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SBD Global/February 7, 2014/Marketing and Sponsorship

Team India Sponsor Star Looking To Sublet Advertising Space On Jersey

Team India's cricket logo sponsorship "is up for grabs," according to the TIMES OF INDIA. Star India, which bought the team logo rights from the Board of Control for Cricket in India last December for three years, is "now looking to sublet the sponsorship space on Team India jerseys." According to a proposal floated by Star, the interested bidders "have been given three options to buy the logo sponsorship for a limited period." Star "has been allowed to sublet the complete sponsorship space on the jerseys" (TIMES OF INDIA, 2/4). In Mumbai, Vijay Tagore reported Star "wants to sell" the jersey sponsorship for the Asia Cup and World Twenty20, but is "yet to inform the BCCI formally." A BCCI official said, "We've not received any request from Star. We don't see it happening at least for World Twenty20. We need to get it approved by the ICC." The other packages on offer are (1) 18-20 games spread over 66-68 days that includes World Twenty20; five Tests and one T20I against England; three Tests and one T20I against West Indies; four Tests against Australia (2) around 24-29 days of ODIs that include four-five Asia Cup matches, five one-dayers against England, five against the West Indies and four to five against Australia (MUMBAI MIRROR, 2/6).
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