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SBD Global/February 6, 2014/Marketing and Sponsorship

National Rugby League Side Manly Sea Eagles Signs Three-Year Deal With Daikin

National Rugby League club Manly Sea Eagles has "jagged another multinational sponsor after signing air-conditioning company Daikin on a three-year deal" worth more than A$1M ($890,000), according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Daikin brand "will appear above the players' jersey numbers until the end of 2016 as part of the deal." The sponsorship is a coup for the Sea Eagles, which "became one of the few teams to turn a profit after making last year's grand final" (SMH, 2/5).
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