Argentine Club River Plate Looking To Take Advantage Of Economic Potential Of Friendlies

Argentine first division side River Plate execs are "taking advantage of Argentine fans' interest in the club" by organizing friendlies throughout the country that are creating "an interesting source of revenues for an economically devastated club," according to Yarroch & Benozzi of CLARIN. It is a tendency "that River Plate wants to strengthen now and in the future to take advantage of the economic potential of fans from distant provinces." The idea of River execs is to play one of these friendlies per month. River treasurer Andrés Ballotta said, "These types of friendlies represent a very important source of revenue for the club and we want to take advantage." River Plate directors estimate that these games could earn the club 15M-20M Argentine pesos ($1.9M-$2.5M) per year (CLARIN, 2/5).