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SBD Global/February 5, 2014/Marketing and Sponsorship

Marketing Agency Euromericas' Report Shows Barcelona Leading European Shirt Sales

Sports marketing agency Euromericas released a report showing that in Europe, "Barcelona is the club that sells the most jerseys, followed by ManU and Real Madrid," according to SPORT. The "business of shirt sales is an inexhaustible source of revenue." One technique used by companies like Nike, adidas and Puma is "giving each team two shirts -- an official one and an alternate that is completely different." Euromericas' report shows that "in Europe's top five leagues, led by Germany and the U.K., 87% of fans buy their teams' favorite shirts every season" (SPORT, 2/4).
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