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SBD Global/February 5, 2014/Marketing and Sponsorship

New Sponsorship Rules A Win-Win For Indonesia Badminton Association

Badminton’s new sponsorship scheme "is continuing to pay dividends, with both players and the Indonesia Badminton Association" (PBSI) finding new sponsors for the coming year, according to Ami Afriatni of the JAKARTA GLOBE. Previously, the PBSI "would sign a sponsorship deal with a single supplier to cover all its activities." But its new chairman, recently resigned Trade Minister Gita Wirjawan, "has opened the market, allowing companies to sign up individual players." The PBSI "has signed a deal with Chinese sporting equipment manufacturer Li Ning to supply equipment and playing kit for the national team." At the same time, "a number of manufacturers are bidding to supply equipment to individual players as well as two of the national team’s coaches." PBSI senior official Joseph Halim said, “The new scheme went very well with big companies such as Yonex, Li Ning and Victor joining the bid" (JAKARTA GLOBE, 2/4).
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