Bayern Munich's Jörg Wacker Criticizes German Football League's Marketing Of Int'l TV Rights

Bayern Munich "calls on the German Football League (DFL) to rethink its marketing of int’l TV rights," according to the SID. Bayern Munich Exec Board member Jörg Wacker said, "The Bundesliga has a problem with broadcast range in several important international markets. The range needs to be improved. There are many people who want to see us but cannot. That has to change." The DFL "should focus less on revenue when it agrees to deals with int'l TV stations and more on the technical range of the stations." Wacker also announced that Bayern "will, in addition to N.Y., open a second int'l office in China's Guangdong province" (SID, 2/2).