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SBD Global/February 4, 2014/Events and Attractions
Beijing, Shanghai Kick Off Year Of The Horse With American Flair
Published February 4, 2014
AN OFF-FIELD WIN: Kerry Hotel is in its second year of sponsorship of NFL China. Kerry Hotel General Manager Jeremy Aniere said the “dual partnership” has been a win-win and that the hotel’s recent shift in branding, as a high-scale, modern sports venue, is directly in line with NFL China. NFL players and cheerleaders who attended the NFL Home Field initiative, which drew nearly 100,000 people over the span of nine weeks, stayed in the hotel. Aniere said that they are looking to continue the partnership with NFL China, as well as a potential expansion to the NBA.
AROUND TOWN: NFL China’s viewing party was the largest in Beijing, but several bars and restaurants around town joined in on the fun. Two of Beijing’s most popular restaurants, Home Plate BBQ and Great Leap Brewing, both maxed out their spots. Home Plate Manager Brian Murray said that about 140 people filled the building to watch the Super Bowl, broadcast locally to ensure no Internet hiccups. China broadcasters included Shanghai G-Sports, Jinbao Sports, Guangdong TV Sports, Euro Soccer and SiTV. Murray said that “the fans had a great time” and hosting was “worth it” in all regards, including financially, and to help dictate how they will further improve the experience next year. Tim’s Texas BBQ was recommending fans to arrive by 6:15 to guarantee a spot for the 7:30 kickoff. Irish pub Paddy O’Sheas began celebrations the night before, playing halftime shows from the past 30 years leading up to kickoff.
Kristen Heimstead is a writer in Beijing.