Menu
Olympics

Sochi's Frenetic Finish Is What Is Expected In Russia, Financial Times Observes

At Sochi’s Olympic Park last week workers "furiously painted, planted and hammered," according to Courtney Weaver of the FINANCIAL TIMES. They "laid fresh asphalt in the pouring rain and when it was ruined they re-laid it." Inside the Olympic Park, corporate and country-themed pavilions "were miraculously taking shape within days, or even hours." Former German Reich Chancellor Otto von Bismarck once remarked, “Russians are slow to saddle the horse. But they drive fast." True to form, the last-minute preparations "suggest as much." They are "also a lesson in Russia’s love for superlatives." The Games, for both Russia and President Vladimir Putin, are, of course, "much more than a sporting event." More than 20 years after the collapse of the Soviet Union, the Kremlin "is anxious to show it can still triumph on the world stage." Sochi doctor Lyudmila Kalinina said, “Russia wants to do something that [will] make people go: 'Wow!'" Russia "is not one to do things by halves." Kalinina: “When they do something, they do something. If you’re going out on the town, you really go out on the town.” Others "are less pleased." The Russian saying, “We tried our best, you know the rest” is "a frequent grumble among locals" (FT, 1/29).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2014/01/30/Olympics/Sochi-Prep.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2014/01/30/Olympics/Sochi-Prep.aspx

CLOSE