At The Races' Sport Mediastream Signs Exclusive Deal With Football Conference

At The Races' new in-house streaming division, Sport Mediastream, has agreed a long term deal with the Football Conference, which governs the fifth and sixth tiers of English football. Under the terms of the agreement, the Football Conference has granted ATR the exclusive right to produce and distribute an audio/visual service of live coverage from 30 top matches broadcast on BT Sport, archive match coverage and data to licensees in territories worldwide, excluding the U.K. and Ireland. ATR has also agreed to terms for the non-exclusive right to use archive coverage of Football Conference matches in specific betting preview programming on its U.K. and Ireland channel service, which is distributed via Sky, Virgin and UPC to more than 13 million homes and registers -- a monthly reach of around 2 million individuals (BARB and Nielsen) (Football Conference).