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SBD Global/January 29, 2014/Marketing and Sponsorship

Marketplace Roundup: Flyeralarm Signs On As Official Partner Of Austrian Samsung Cup

Online printing company flyeralarm has signed a deal to become the official partner of the Austrian Football Federation's (ÖFB) Samsung Cup. The company's logo will be featured on LED boards, interview backdrops and its official website starting with the quarterfinals on April 15-16. The deal was brokered by ÖFB Samsung Cup marketing partner sporteo (sporteo). ... WWP, which is the marketing partner of the Kitzbühel World Cup ski event, has extended the deal with race title sponsor Audi for another four years (Kitzbühel Ski Club). ... The German Tennis Federation (DTB) and its charity partner Plan Int'l have increased their cooperation. The charity organization will become the naming-rights sponsor of Germany's men's national team starting with the Davis Cup match against Spain from Jan. 31-Feb. 2 (DTB). ... Scuderia Toro Rosso F1 announced that it "successfully extended its existing sponsorship agreement with NOVA Chemicals." The industrial manufacturer of chemicals, plastic resins and associated end-products first came on board in '11, and the new agreement "extends the partnership for a further three years" (CRASH, 1/27). ... Mueller Sports Medicine has signed a three-year partnership with Rafael Nadal to endorse Mueller's ProStrips abrasion control products (Mueller). ... The Sauber F1 team has named Mexican financial institution Unifin as a new premium partner. Unifin's logo will appear on top of the nose of the Sauber C33-Ferrari and the drivers' overalls (Sauber).
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