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SBD Global/January 29, 2014/Marketing and Sponsorship

Retailer Replay Signs Four-Year Deal To Provide Barcelona With Casual, Formal Clothing

Retailer Replay has signed a four-year deal with Barcelona to "provide their clothing for both formal and casual occasions," according to Paul Collins of the London DAILY MAIL. Commercial and sponsorship deals are "increasing fashion among the world's biggest clubs as they look to maximise revenue and increase their global brand" (DAILY MAIL, 1/28). MUNDO DEPORTIVO reported the Footy Headlines website published pictures of Barcelona's possible training shirts for the '14-15 season. The website "claimed that fuchsia and black will replace the blue and red colors on the team's training shirts this year." It "was also reported that the possible debut of these shirts would take place in June and July" (MUNDO DEPORTIVO, 1/28).
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