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SBD Global/January 29, 2014/Marketing and Sponsorship

British Biathlon Union Lands Sponsorship Deal With Aspen Healthcare Solutions

British biathlon beyond the 2014 Sochi Olympics "has been guaranteed" after Aspen Healthcare Solutions was named a sponsor, according to the BBC. The deal with the Birmingham healthcare supplier is worth £250,000 ($414,000) over four years, "enough to ensure continued support" for Great Britain at the int'l level. British Biathlon Union Chair Andre Oszmann said, "Now we have a real chance to develop the sport in the U.K." The British Biathlon Union "lost its previous sponsor, Skandia, after Vancouver 2010" (BBC, 1/28).
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