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NBA, SINA Launch Streaming Program In China To Mimic 'NBA Inside Stuff'

NBA China and SINA Corporation launched a program called "NBA Mitan" to be streamed for Chinese fans featuring co-hosts Xie Nan and Ke Fan. The show is jointly produced by the NBA and SINA and will replicate "NBA Inside Stuff," a program which debuted in '90 on U.S. network NBC. NBA Mitan debuts Tuesday. The first episode chronicles Houston Rockets guard Jeremy Lin as he makes dumplings at Yao Ming's restaurant in Houston. The 24-minute show will feature interviews, player features and segments entitled "Jam Session" and "Rewind" (NBA).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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