Deloitte Quits As Rangers Auditor Lab Helps Athletes Improve Performance McIlroy To Miss Open Due To Injury Lack Of Success Hurts McLaren BBC Changes Format Of Highlights Show Air New Zealand Renews With All Blacks Martin Sorrell: Friction Can Lift Formula 1 Andy Murray Picky With Endorsements NAB, Hungry Jack's Sponsor Coverage Discovery-IOC Partnership Lauded
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/January 28, 2014/Marketing and Sponsorship
Barclays Considering Ending English Premier League Sponsorship Deal
Published January 28, 2014
FLY ON THE WALL: In London, Ben Rumsby wrote Barclays was accused of allowing its sponsorship of the Premier League to become little more than "wallpaper" after it emerged it was considering ending its association with the EPL. M&C Saatchi Sport & Entertainment CEO Steve Martin claimed that Barclays "had failed to fully exploit an association with one of sport’s most recognisable brands." Martin: "It’s become a bit like wallpaper. There’s been less innovation coming through it, it’s still a bit of a badging exercise, and it doesn’t surprise me it’s not particularly working, because I’m not sure they’ve worked particularly well on it" (TELEGRAPH, 1/26).