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SBD Global/January 28, 2014/Marketing and Sponsorship
Barclays Considering Ending English Premier League Sponsorship Deal
Published January 28, 2014
FLY ON THE WALL: In London, Ben Rumsby wrote Barclays was accused of allowing its sponsorship of the Premier League to become little more than "wallpaper" after it emerged it was considering ending its association with the EPL. M&C Saatchi Sport & Entertainment CEO Steve Martin claimed that Barclays "had failed to fully exploit an association with one of sport’s most recognisable brands." Martin: "It’s become a bit like wallpaper. There’s been less innovation coming through it, it’s still a bit of a badging exercise, and it doesn’t surprise me it’s not particularly working, because I’m not sure they’ve worked particularly well on it" (TELEGRAPH, 1/26).